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Projects

Different Cut

Fashion? Designer clothing? Outlaw? You are Different!

Our great workmates at DifferentCut have trusted us to rebrand and uplift their business to another level.

Long story short, they were going for an ecommerce website for their different cut clothes, pun intended, and a way to get rid of the past logo after 5 years of activity from the market’s memory.

Adding to one’s retina a bright passionate pure red was the first bold decision they had to accept from us.

Make it evident, make it clear, make it different. Handmade clothing has a different feel, so is the keyvisual.

After one year since the ecommerce website launch, Different Cut managed over 1.100 custom products sold and a conversion rate above Romania fashion market’s average (1.3%) with extra 0.3% due to well done webdesign and trusted branding. Our data shows an excelent bounce rate of 42% and one delighted client.

Categories
Projects

Ryder Logistics

Anywhere, anytime, anything.

Our friends from Ryder Logistics wanted a new image for their brand such as customers and employees could empathize and relate better with their international and local transportation services.

We enforced the idea of road transportation and appealed to the heavy thought of the customer in need of shortcuts for their product’s trip.

So we used images of roads with a dreamy and fresh feeling and added the brand’s light blue color on illustrations, that feels very friendly and joyful, just to sweeten the burden of long, endless roads. Thank you Voicu Oara for your collaboration on great photography!

After creating a useful client on-boarding flow, we got great feedback from the industry with a proven user retention and around 4% conversion rate, that’s higher than expected.