Ryder Logistics

Anywhere, anytime, anything.

Anywhere, anytime, anything.

Our friends from Ryder Logistics wanted a new image for their brand such as customers and employees could empathize and relate better with their international and local transportation services.

We enforced the idea of road transportation and appealed to the heavy thought of the customer in need of shortcuts for their product’s trip.

So we used images of roads with a dreamy and fresh feeling and added the brand’s light blue color on illustrations, that feels very friendly and joyful, just to sweeten the burden of long, endless roads. Thank you Voicu Oara for your collaboration on great photography!

After creating a useful client on-boarding flow, we got great feedback from the industry with a proven user retention and around 4% conversion rate, that’s higher than expected.